An interesting article is published by the British Computer Society on how the current web 2.0 tools are affecting the way companies do business online. The article highlights the way businesses have been transformed from the sole owners of the contents to contributors to contents creations and to designers of social-based websites with collaborative interface.
Complete article can be read on
http://www.bcs.org/server.php?show=ConWebDoc.17057
Hope you have a good read.
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